Book publishing for Coaches
Coaching is a trust business, and your trust is hard to signal on a one-page website. Your book will do the signalling in a way that every other marketing asset fails to. Quartz Press publishes books for business, executive, and leadership coaches who want a practice full of the right clients, and we would like yours to be one of them.
Book a Strategy CallWhy you should write your coaching book
- Authority signalling. In a market crowded with uncertified coaches and unclear claims, your published book is the cleanest proof of seriousness available to you.
- Client filtering. Your readers self-select. People who finish your book and want to work with you are already bought into your approach, shortening every sales cycle.
- Scope anchoring. Your book explains how you work, what you believe, and what you do not do. Your scope conversations become much shorter.
- Corporate contracts. HR and L&D buyers compare coaches by credibility, and your book on Amazon is the single easiest thing to point them to.
- Passive reach. Your coaching book will keep delivering new leads years after launch with almost no ongoing marketing effort from you.
The kind of book that will work for you
Your book will land when it gives your reader something they can try on their own first, and a clear sense of what deeper work with you would look like. It should demonstrate your thinking in action, through a framework, a set of questions, a model, or a sequence, without trying to be a full coaching engagement in print.
The common failure mode is writing a book that lists every technique from every coaching school you have ever trained in. The better move is to pick the one or two ideas most central to how you actually work and build the whole book around them. Getting that decision right is what our publishing strategy phase is for, before a word of the book gets drafted.
How we will work with you
Your coaching book will probably be shorter than other business books, 30,000 to 45,000 words is a good range for most. That keeps your project compact, your reader's attention intact, and your book genuinely useful. When the launch is over we stay on through ongoing support, reprints, updated editions, the next book if there is one.
You can start with full ghostwriting, or with a hybrid coach-and-author model where we build the outline together and you draft the chapters with our editorial support.
Ready to publish your coaching book?
Book a strategy call and we will talk through what the right book for your practice would look like.
Book a Strategy Call