Book Marketing & Launch
A great book deserves a great launch. We plan, build, and run book launches for business authors — from pre-order runway through launch week and into the first ninety days of business results.
Book a Strategy CallWhat a Quartz Press book launch includes
Launch plan and timeline
A detailed 90-day launch plan mapped against your business calendar, speaking dates, and any fixed commitments.
Amazon and retailer optimisation
Category selection, keyword optimisation, A+ Content, and pricing strategy so your book ranks in its category from day one.
Media kit and press outreach
A professional media kit, press release, journalist list, and podcast pitch list so your launch gets the coverage it deserves.
Social and email content
Pre-written LinkedIn posts, email sequences, and social graphics you can use on your own channels or hand to your team.
Launch team setup
We help you build and run a launch team of early readers.
Bestseller strategy
A concentrated plan to hit Amazon category bestseller status in launch week — the credential that earns the "bestselling author" line for life.
The launch is the starting line, not the finish line
Most book launches peak in week one and flatline by week three. We design launches that keep the book selling ninety days later, six months later, and a year later — because a business book earns its keep when it keeps working long after the launch-week fireworks.
Every launch plan is built around the business outcomes you actually care about: inbound leads, speaking bookings, consulting retainers, hiring pipeline, partnership conversations. Launch noise for its own sake is easy. Launches that move the business are the ones we care about.
The 90-day launch window, broken down
The ninety days that matter run from sixty days before launch to thirty days after. In the first month of the runway, we finalise cover art, set up retailer metadata, lock the book into Amazon categories and BISAC codes, and open the pre-order at a launch-friendly price. This is also when we build the launch team — early readers recruited from your existing network, customer list, and professional community, every one of them briefed to buy in launch week and leave a review.
In the second month, we run the pre-order campaign. You get a week-by-week content calendar: LinkedIn posts, email sequences, podcast pitches, and media outreach. We ghostwrite the drafts if you want them ghostwritten, or hand you outlines if you would rather write them yourself. The last two weeks before launch are concentrated on podcast bookings, media confirmations, and reviewer check-ins so the launch team is ready to fire on day one.
Launch week itself is a coordinated effort: Amazon bestseller tracking, review monitoring, targeted advertising, and a daily pulse on your content channels. Week two onwards is the long tail — we keep the book selling by lining up follow-up podcasts, guest essays, speaking opportunities, and the business-development conversations the book was meant to unlock in the first place. The launch ends when the book is producing steady inbound leads, not when the Amazon bestseller tag appears.
Launch FAQs
Will my book hit the Amazon bestseller list?
In a targeted Amazon sub-category, almost always yes. We select two to three categories where the launch-week volume we can reliably generate is enough to take the top spot. Broader lists (New York Times, Sunday Times) require a different campaign, a publicist, and a much larger budget — we will tell you honestly at the strategy call whether that is a realistic goal for your book or a distraction from what you actually want the book to do.
Do I need a big existing audience for a good launch?
Helpful, not required. A well-run launch team of motivated early readers will outperform a much larger disengaged audience. We have run successful launches for authors with five-figure LinkedIn followings and for authors who had never posted on social media before. The variable that matters most is whether you will show up for the three-week push — not the size of your list.
How much of the launch work will I personally have to do?
Plan for roughly one hour a day during the six-week runway and three to four hours a day in launch week itself. Most of that is interviews, recorded podcasts, personal emails to your network, and live posts on your channels. We handle the campaign mechanics — category research, ad management, reviewer coordination, metadata — so your time is spent on the parts only you can do.
Related services
Ready to plan your launch?
Book a strategy call and we will walk you through the launch plan that fits your book and your business.
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