Author Coaching

Some founders want to write their own book, not hand it to a ghostwriter. Author coaching gives you the structure, accountability, and expert feedback to actually finish it — and the full Quartz Press publishing workflow to turn the manuscript into a real book at the end.

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What coaching includes

Outline workshop

We build the outline with you, using the same seven-chapter framework we use on ghostwritten books. You start writing with the scaffolding already in place.

Weekly or fortnightly coaching calls

Regular calls with your coach to review drafts, unblock stuck chapters, and keep the project moving on a schedule that fits your life.

Chapter feedback

Written feedback on every chapter as you draft it — structural, voice, and craft-level notes, not just line-level corrections.

Accountability structure

Deadlines, check-ins, and the gentle pressure that stops most DIY business books from dying in chapter three.

Is coaching right for you?

Coaching works for founders who have a genuine writing habit, want the process of writing to be part of the experience, and know they will show up for the deadlines. If you are already writing regularly on LinkedIn, in a newsletter, or in long internal memos, you are probably a good fit.

If you have never finished a long-form writing project, have a fixed business deadline that leaves no room for drift, or flinch at the idea of spending 200 hours at the keyboard, business book ghostwriting is probably the better path.

We will tell you honestly on the strategy call which one fits your situation. There is no upsell either way.

How the coaching engagement runs

A Quartz Press coaching engagement usually runs for nine to twelve months, though the pace is yours to set. We start with a two-hour kickoff workshop to build the outline together — this is where you decide what your book is actually about, who it is for, and which chapters earn their place. By the end of that session you have a chapter-by-chapter skeleton and the first chapter's writing brief.

From there, you write. Most authors hit a rhythm of one chapter every two to three weeks, which puts a full manuscript at roughly seven to nine months of drafting. Coaching calls sit inside that rhythm — weekly or fortnightly, thirty to sixty minutes, focused on the chapter you are currently working on. Your coach reads drafts before each call and comes with specific, written feedback: what is working, what is muddled, what needs another pass, and what can be cut. There are no generic "keep going" pep talks.

Once the manuscript is finished, your book enters the full Quartz Press publishing workflow: developmental edit, line edit, copy edit, proofread, cover design, interior typesetting, printing, distribution, and launch. You are never handed back a finished draft and left to figure out the rest. The coaching package and the publishing workflow are designed to run end-to-end from the first outline session to launch day.

Author coaching FAQs

How many hours a week will I need to spend writing?

Plan for four to six hours of focused writing time per week, split across two or three sessions. Writing little and often beats writing in long weekend blocks — the book stays warm in your head, and the chapters are easier to finish.

What if I fall behind the schedule?

It happens. When life or business gets in the way, we re-plan. What we do not do is quietly slip the deadline by three months and hope you notice. Your coach flags schedule drift early and helps you make a realistic call about whether to push harder, pause the project, or move to a different service.

Can I switch to ghostwriting if coaching is not working?

Yes. We build a clean exit into the engagement. If you realise four chapters in that coaching is not the right fit, we can convert the work you have already done into the starting point for a ghostwritten book and carry it to completion without starting from scratch.

Related services

Publishing strategy Editorial services Business book ghostwriting